SHISEIDO Fino Premium Touch Shampoo for Dry and Damaged Hair

Suitable for:

• Dry and damaged hair that has lost its smoothness
• Dull and weakened hair prone to brittleness
• Those who want to eliminate the feeling of stiffness and tangling after washing
• Making hair soft and manageable without weighing it down

Shiseido Fino Premium Touch Shampoo is a shampoo formulated with a complex of serum-like ingredients, designed for the care of dry and damaged hair. The formula combines cleansing surfactants with conditioning and moisturizing ingredients to not only remove impurities during washing but also to reduce moisture loss, smooth the hair surface, and prepare it for subsequent care.

The formula contains active ingredients aimed at hydration, cuticle smoothing, and improving hair elasticity:

• Royal Jelly EX (royal jelly extract) contains amino acids, sugars, and trace elements that help retain moisture within the hair. It helps compensate for dryness in damaged areas and creates a smoother structure.
• PCA + slightly acidic base. PCA (pyrrolidone carboxylic acid) is a component naturally present in skin and hair that helps retain moisture. Combined with a slightly acidic formula, it helps compact and "tighten" the lifted cuticle, making the hair surface smoother and more slippery.
• Squalane is a lipid component that softens hair and reduces the feeling of stiffness. It helps restore a sense of elasticity and reduces brittleness during combing.
• Polyquaternium-10 and cationic guar are conditioning polymers that adhere to the hair surface, reducing friction and making detangling easier during the washing process.
• Dimethiconol creates a thin smoothing film, visually evening out the hair surface and enhancing the feeling of smoothness.
• Salicylic acid helps maintain a healthy scalp by aiding in the removal of excess sebum and styling residue.

The shampoo helps restore damaged areas, reduces tangling, and leaves hair soft, smooth, and manageable from the very first step of care.