Spring is a special time in the Japanese cosmetics industry. Brands release limited collections, and makeup artists set new trends. In 2026, the season's main makeup look is called "kemi meiku" (chemistry) — a combination of transparency, freshness, and a soft smoky haze around the eyes.
The foundation of this look is lightweight skin without the mask-like feel, an emphasis on the cheeks blending seamlessly into the eye makeup, and radiant but not sticky lips. It is precisely for this aesthetic that we have gathered five spring new releases to help create a fresh look with minimal effort.
Base: Foundation That Adapts to Your Skin
Kanebo Kate Airy Change Liquid SPF30 PA+++
The secret of Japanese makeup lies in perfect yet invisible skin. The new foundation from KATE solves the main problem: oily shine and dryness simultaneously.
It has an unusual texture — upon application, it behaves like a liquid, then sets into a lightweight matte finish that doesn't emphasize flaking. Users with very dry skin note that this is the first foundation that doesn't dry them out or slide off.
What's the secret? The formula contains moisturizing ingredients that work on the skin throughout the day. This is an ideal option for the transitional season when the weather changes, and with it, the condition of your skin.
✔️ Suitable for daily use, doesn't clog pores, and lasts even under a mask.
Eyeshadow: Silky Matte Texture Without the "Powdery" Effect
COSME DECORTE Eye Glow Gem Skin Shadow Silky Matte
If you think matte eyeshadows are boring, you just haven't tried Japanese ones. DECORTE has created something unique: the texture resembles soft "mochi" — a springy rice cake. It doesn't dust, doesn't crease, and doesn't emphasize eyelid folds.
The Flexible Matrix technology allows the shadow to literally "melt" into the skin, creating a velvety finish with a subtle glow — not matte, not shimmery, but that very "Japanese radiance."
✔️ The formula contains jasmine, rose, and lemon extracts, olive squalane, and murumuru butter, which care for the delicate eyelid skin.
📌 Users note that the eyeshadow lasts all day even on oily lids without a primer.
Setting & Protection: On-the-Go Sunscreen Powder
Shiseido Anessa Perfect UV Brush-On Powder SPF50+ PA++++
The spring sun is already active, so protection needs to be renewed throughout the day. Anessa has released a brilliant solution: powder in a compact bottle with a built-in brush.
The lightweight texture mattifies without creating a mask effect, while SPF50+ PA++++ provides maximum protection. The powder can be applied over makeup throughout the day — it doesn't smudge the foundation but sets it.
📌 According to reviews, it perfectly controls oily shine and is suitable for an active day — the formula is water- and sweat-resistant.
Lips: Tint Gel with a "My Lips But Better" Effect
Chifure is a Japanese brand known for its philosophy of "good cosmetics at a fair price." This tint gel is a perfect example.
What's inside? A lightweight gel texture that feels like nothing on the lips but leaves a long-lasting pigment. It doesn't dry out but hydrates, creating the effect of "your own lips, but with a light flush."
✔️ In spring, when you want freshness without heavy textures, this is an ideal choice. The tint can also be used as a blush — creating a monochromatic look.
📌 Chifure is a Japanese mass-market brand that can be bought at any pharmacy in Tokyo. But we offer it in its original version, with a worldwide delivery.
Eyelashes: Mascara That Doesn't Smudge or Flake
Opera MyLash Advanced Film Mascara
Opera is a Japanese brand known to anyone who has ever shown interest in Japanese mascara. Their new formula is a "film mascara" that comes off with warm water without rubbing.
The mascara doesn't flake during the day, doesn't transfer onto the upper eyelid, and doesn't run when exposed to moisture. At the same time, the texture remains lightweight — you can apply several layers without fear of "spider legs."
✔️ An ideal option for spring weather, when rain is possible, or you simply don't want to worry about makeup longevity.
How to Create a Spring Look: Step-by-Step Guide
Taking inspiration from the "kemi meiku" trend by Shiseido makeup artists, assemble your look as follows:
- Base. Apply Kanebo Kate Airy Change Liquid in a thin layer — it will distribute itself on the skin. No heavy coverage needed.
- Eyeshadow. Apply DECORTE Eye Glow Gem with your finger — the texture allows for this. Blend with light movements to create a soft haze.
- Cheeks and lips. Use Chifure Tint Lip Gel in the same shade for both lips and cheeks. This creates a monochromatic effect that makes the look more sophisticated.
- Setting. Dust Anessa Perfect UV Brush-On Powder over the T-zone — where the skin gets shiny. Don't apply it all over the face, otherwise the natural radiance will disappear.
- Eyelashes. Apply Opera MyLash Advanced Film Mascara in zigzag motions from the roots.
✔️ Done. You look like you just stepped out of a Tokyo cherry blossom garden.
📌 Why order these new releases from us? All products are authentic Japanese versions intended for the domestic market. This means the formulas are as fresh as possible, and the textures are exactly as the manufacturers intended them to be.
Original Japanese cosmetics from the spring collections are now available for order. Don't miss your chance to put together your perfect look of the season!