Suitable for:

People whose hair has become more brittle and lost elasticity with age
Those who regularly dye their hair and notice that it holds density and shape less well
Those whose hair has become stiff and less manageable after perming or coloring
Those who want to strengthen their hair from within, rather than just smoothing the surface

IMMURISE is a restorative line by Aujua, created for hair that becomes more vulnerable to damage from coloring and perming with age. Over time, the hair structure loses elasticity and internal bonds weaken, making hair more prone to breakage and less resilient to chemical treatments.

The line is built on technology that restores the internal structure of the hair using the proprietary ingredient CMADK, a modified keratin identical in structure to the natural protein bonds of hair. CMADK penetrates deep into the hair fiber and works specifically in damaged areas, helping to compensate for structural loss caused by coloring and perming.

To enhance the formula's effectiveness, leucine is used as a carrier amino acid. It improves the penetration of CMADK deep into the hair, ensuring that restoration occurs not just on the surface but at the level of the internal framework. As a result, hair becomes more flexible, resistant to repeated damage, and better at maintaining shape and density.

Milbon Aujua Immurise Shampoo provides the following benefits:

Gently cleanses hair and scalp
Helps revitalize damaged strands
Restores shine and elasticity to hair
Helps prevent the fading of color pigments
Prepares hair for the application of subsequent care products, enhancing the effectiveness of conditioners and masks

The Immurise line is not about masking damage but about strengthening hair from within, helping it withstand daily and chemical stress. Hair looks healthier, more elastic, and better groomed even with regular coloring.

The line's fragrance is built around a note of Rosa Damascena — soft, noble, with a sense of care and balance.

Milbon Aujua Immurise Shampoo for Mature and Dyed Hair