Moisturizing and whitening lotion Hada Labo Shirojun Premium Lotion

Japanese beauties pay special attention to protecting the skin from ultraviolet radiation and preventing the appearance of pigment spots, freckles and irregularities. Hada Labo Shirojun Premium Lotion is designed for high-quality skin whitening, and it also gives it excellent hydration, heals the skin from the inside and outside, restores healthy color, smooths the texture and protects cells from the negative effects of free radicals. The main component of the lotion and whitening products of the series is tranexamic acid, which has a pronounced whitening effect. It is this cosmetic ingredient that is now widely used in Japanese and Korean whitening products. The action of tranexamic acid is aimed at suppressing the enzyme tyrosinase, which is responsible for the synthesis of melanin. As a result, the production of melanin is blocked, and it does not accumulate in the skin. This leads to the elimination of the problem of hyperpigmentation and substantial bleaching. The effect of this component is supplemented with vitamins C and E, known for strong antioxidant activity, the ability to equalize the texture of the skin. Two kinds of hyaluronic acid maintain a water balance, soften and enhance the elasticity of the skin. Arbutin also blocks the production of melanin, brightens and refreshes the skin.