Who It’s For

Those with coarse, thick, or very curly hair that is difficult to style
People with natural hair that hasn’t been previously chemically treated
Anyone looking for long-lasting, intensive straightening without excessive damage
Those who want to maintain the hair’s natural movement and avoid stiffness

Lebel HITA AP Straight Hard is a professional straightening system designed for coarse, thick, or curly hair without damaging the hair structure. The formula is based on Active Plex technology, which not only effectively removes curls, but also cares for the hair, leaving it soft, moisturized, and flexible.

The treatment includes three steps:

First solution (HITA AP Straight Hard 1) — softens the hair's keratin structure, making it easier to straighten
. Thermal treatment — blow-drying and flat ironing to set the new shape
Second solution (HITA AP Straight Hard 2) — locks in the results by restoring the hair’s internal bonds, fixing the smooth structure and prolonging the effect

Key Features of Lebel HITA AP Straight Hard 1:

Thioglycolic acid salt breaks the disulfide bonds in hair keratin, temporarily changing its structure for straightening or perming
HITA Active Plex (with urea and tartaric acid) strengthens hair, provides deep, long-lasting hydration, prevents breakage, and enhances elasticity
L-ascorbic acid acts as an antioxidant
Arginine helps moisturize and boost curl elasticity
Cysteine HCl maintains keratin bonds and helps repair damaged areas
The Hair Medulla Care system ensures that active ingredients penetrate deeply and distribute evenly through the hair shaft

Lebel HITA AP Straight Hard 1 delivers hair protection, repair, and improved structure.

Straightening Program for Extremely Curly and Coarse Hair Lebel HITA AP Straight Hard 1