KAO: Skincare With a 130-Year Old History From Japan

The path of KAO began 130 years ago. At that time, it was established to help people become happier, and even now, when more than a hundred years have passed, its aim hasn’t changed.

KAO: The Company With Patriotic Ideas

Someone may think that saying KAO was established due to the feeling of love for Japan is wordy, but we don’t agree. This brand appeared at those times when buying good soap in Japan was a really hard task. All products presented in the market were poor-quality (yes, it’s hard to believe that Japan sometimes wasn’t a synonym for «quality» but it’s true) or imported from other countries and had high prices, so not everyone could buy them.

KAO decided to start producing Japanese soap that was as high-quality as imported goods. The main goal of the brand was to make it not only decent but also sell it at a reliable price.

To help you understand how product quality was important for KAO, let us mention one interesting fact. At the beginning of its path, the company conducted independent research on its products and put the results in every package. Unfortunately, this tradition didn’t survive, though the quality of KAO products is still high and the price is still low. We can say for sure that KAO is worth buying.

What’s More?

It may be a surprise for you, but KAO is not only a popular brand but also a big company that owns a lot of other brands. Having bought Japanese skincare, you may not even know that it was produced by KAO.

Here is the list of its brands:

• Curél
• freeplus
• KANEBO
• SENSAI
• SOFINA iP
• SUQQU
• Bioré
• MegRhythm
• Attack

Some of them, like Biore, are sold with the KAO logo, and others, like Kanebo, became a separate brand. One thing we know for sure: if you want to buy any product by KAO, you won’t be disappointed, and a wide variety of products will allow you to find skincare at a price you can afford.

How Will KAO Change in a Few Years?

Until 2025, the brand is going to fulfill its new conception. Getting maximum from minimum — that’s how a new goal from KAO sounds like. Nowadays, every brand that cares about its reputation tries to save planet resources, reduce pollution and do something useful for the planet. And KAO is not an exception to the rule.

Until 2025 the company is willing to:

1. Start processing carbon-containing products.
2. Launch a new recycling program.
3. Stop pandemia by reducing the possible sources of disease.

Taking into account all challenges that KAO went through, it’s obvious that these plans will come true.

Thanks to the Japanesbeauty online store, you can order cosmetics from KAO at the best prices with worldwide delivery to any country.