Makanai - the gold standard of Japanese quality

The Makanai brand is rather young - for the first time cosmetic products launched under this brand were introduced to Japanese consumers in the early 2000s. But at the same time, the original recipes that formed the basis for masks and creams already had a century of history.

How is that? Did the creators of the company for more than a hundred years conjured over the recipe of the means before they decided to start production? In fact, the history of the birth of Makanai cosmetics is very unusual and interesting.

At the end of the 19th century, the Yoshitaka factory was founded in the small Japanese town of Kanazawa. At that moment, its owners did not even think about conquering the beauty industry - the factory produced sheets of gold leaf. Practically only women worked in the shops - day after day in the stuffy rooms they beat off sheets of gold leaf.

Unfortunately, difficult working conditions left their mark - the skin quickly lost moisture, became sensitive and dry. The Japanese, always anxious about their appearance, could not come to terms with this state of affairs. And because of the simple available ingredients began to make creams and masks that would help protect and moisturize the skin. The basis of the recipes was green tea, rice bran, rice paper and the smallest gold waste. Essential oils and infusions of medicinal plants were also added.

The result was obvious - despite the negative conditions, the skin of the factory workers remained soft and tender. Years passed, gold production technologies were improved, the labor of workers was no longer so difficult and harmful, but women still passed simple and effective beauty recipes from mouth to mouth and preferred their own products to beauty industry products.

Makanai success - from homemade recipes to worldwide recognition

Perhaps to this day, unique cosmetics would be available only to a small circle of residents of the city of Kanazawa, if not for Mayumi Tachikawa. The factory owner has always admired that despite the difficult daily work of the employee of the company always look perfect. She decided that the original collection of recipes for beauty and youth deserves to be known about her outside her hometown. Soon, she founded a cosmetics company, and after a while, Makanai products debuted on the Japanese market.

The product was a resounding success. Effective and safe cosmetics, suitable for any skin type, enjoyed great popularity. And the best confirmation of this was the Omotenashi Selection list. All Japanese companies are eager to see their products in this ranking of the best products and services. Therefore, the appearance of Makanai cosmetic products in this list was the best proof that the Japanese women’s ardent love for this young brand is well deserved.

Soon, Mrs. Tachikawa decided to expand production and bring her products to the European market. It was an exciting moment - it was difficult to predict how European women would be tempted by sophisticated high-tech cosmetic products to respond to natural Japanese cosmetics. But the result exceeded even the wildest expectations. After the presentation in France, Parisians swept a two-month supply of funds from the shelves in just a week. It was an absolute success!

After that, the fame of Makanai products quickly spread throughout Europe. Today, the logo depicting the lunar hare will be recognized all over the world. And you can also buy Makanai cosmetics and evaluate the effectiveness of traditional Japanese beauty recipes. Choose your favorite products and in the shortest time will receive the parcel directly from Japan.