Morinaga: Tasty May be Healthy

How many brands with more than 121-year history do you know? Morinaga is one of them. Its owners came up with the idea of creating Morinaga at the end of 19 century. In those days, European and American sweets were very popular in Japan, but it was hard to buy them, especially considering the price.

Taichiro Morinaga was almost the first person who started producing sweets in big amounts in Japan. Having taken the Eastern receipts and added Japanese ingredients, he managed to create sweets that even 100 years later are popular. You can order Morinaga products even for your kids since they are safe and don’t contain harmful ingredients.

The Philosophy of Morinaga

The core principle of the brand is tasty, funny, and healthy. Morinaga does everything to make us be able to buy not only tasty but also healthy food. Usually, everything that we like the most doesn’t contain healthy ingredients: shop cakes are full of dyes and preservatives, and candies instantly increase the cholesterol level.

If you don’t want to deny yourself the pleasure of eating sweets for lunch or coffee break, then buy those products that are not only tasty but also healthy. Buy a few packages of biscuits or candies from Morinaga at a good price and treat your body with tasty and healthy snacks.

The Short History of Morinaga

The customers could buy the first sweets from Morinaga in 1899, but officially the company was established only in 1910.

Morinaga became popular in 1914 when they created small-sized caramel since earlier caramel was available only in big pieces. So when the brand created a handy package with several small candies, everyone was thrilled.

In 1918 Morinaga started selling milk chocolate in a package. Before this, only the rich could buy chocolate since the price for it was too high. But since the company imported cocoa beans, it reduced the price and made the chocolate more affordable for everyone.

Also, the Morinaga Company was the first brand that:

• started producing instant cocoa and coffee;
• supported the celebration of Mother’s Day in Japan;
• started producing Japanese penicillin;
• among the Japanese companies concluded a contract with Disney;
• among the confectionary companies got international ISO 14001 certificate that approves the safety of products for the environment;
• started producing cookies with probiotics.

At Japanesbeauty, you can order the most popular products from Morinaga at the best prices. We deliver all orders worldwide, so you can be sure that you’ll get 100% made-in-Japan products!