Muji: a Short Story About How Non-Brand Products Became Iconic

Japanese brand Muji is one of the most popular brands not only in Japan but also in other countries. Having concentrated not on the number but the quality of products, the company won. When other brands were spending huge amounts of money on advertising, Muji created new goods.

By the way, the company is probably the one that refused to get ISO 9001 certification. Quality control on its products is provided by the brand’s laboratories which doesn’t affect the sales turnover.

If you want to buy unique, high-quality, and stylish products by Muji at the best prices, then you are in the right place!

Muji: the Path to Success From a Well-Known Anti-Brand

The full name of Muji in Japan is Mujirushi Ryouhin, which in translation from English, means "no-brand goods."

The end of the 70th in Japan was the era of shopaholism. While the main part of people couldn’t afford the luxury goods, the quality of cheaper ones was decreasing day by day, and the prices were rising.

In that period, Muji decided to establish a brand with no-brand products by reducing the price for design and package. And it worked!

In 1980 Muji was selling foods only. In 1983 it opened the first shop, and in 1986 started to sell products worldwide.

Nowadays, Muji products can be bought in 303 shops located in the USA, Asia, Europe, and Japan.

The Hottest Offers

Muji offers to buy more than 5 thousand products in different categories:

• foods;
• domestic appliances;
• home care products with simple yet stylish packages;
• clothes and shoes, including t-shirts, jeans, dresses, and other stuff;
• furniture;
• office supplies.

At Japanesbeauty, you can buy products from probably the most interesting category of Muji goods. We offer skincare for any skin type that will meet all your skin’s needs. Plus, we have the lowest prices on these products, since we deliver all goods directly from Japan.