Shiseido: the Legend of the Beauty World

shiseido products

Land of the Rising Sun gave the world lots of beauty brands producing skincare products that both women and men across the globe are willing to buy. One of the hottest brands on the list is Shiseido.

Although Shiseido is a Japanese company, its name originates from the Chinese Book of Changes known as the source of Asian wisdom.

In translation into Japanese, the last symbols of its name mean «sing praises to the virtues of the earth, as they are the beginning of all that exists». This quote describes the philosophy of Shiseido perfectly.

The history of Shiseido

shiseido white lucent seriesIts path began in 1872 in Tokyo when Arinobu Fukuhara, a Japanese pharmacist, came up with an idea to combine scientific achievements of Eastern medicine with traditional Asian beauty recipes. In those days the skincare products could be bought in pharmacies only, so Arinobu decided to open several pharmacies called Shiseido Pharmacy where people had an opportunity to buy skincare products at low prices.

In 1888 Shiseido released the first Japanese toothpaste. Interesting fact: for a long period of time, only the rich could purchase this toothpaste as it had a pretty high price.

At the beginning of the 20th century, Shiseido started producing perfumes and released the iconic Rainbow Face Powder that was available in seven shades. This product was unusual for the local market since Japanese brands were creating powder for fair skin tone only. Shiseido allowed women to buy face powder for any skin tone at a low price.

Starting from 1957, beautyholics from Hong Kong, Singapore, and Taiwan could order beauty products from the iconic brand, and starting from 1956 it won all hearts of Americans.

Nowadays the products from Shiseido are available in 25 000 shops around the world. It produces blush, lipsticks, eyeshadows, eye patches, moisturizers, and supplements for beauty and health. All these products you can buy on japanesbeauty. com at a low price.


The main core of Shiseido’s philosophy is happy life and wellbeing. Successfully combining Eastern technologies and Western traditions, the brand continuously develops and supports the idea of reaching true beauty by harmonizing the body with the soul.

After you buy one of Shiseido’s products and open the bottle, you’ll notice how your mood improves. One of the main advantages of Japanese skincare products is that they not only improve skin, hair, or body condition but also fill you with happiness and joy.

Be aware of fakes! Many stores sell Japanese cosmetics at low prices, but not all of them are trustworthy. We recommend ordering Japanese products directly from Japan to avoid fakes.

Japanesbeauty online store guarantees that every product you purchase is 100% genuine and made in Japan.

At Japanesbeauty you can buy:

  • shiseido red seriesShiseido White, an iconic whitening series. It removes pigment spots, nourishes, whitens, and softens skin, without drying it out.
  • Shiseido Benefiance, a luxury series for aging skin. Moisturizers, serums, lotions, and masks from this series help to normalize skin’s water balance, make it firm, glowing and soft.
  • Bio-Performance, a series intended for fighting the aging process. Designed with innovative ingredients, it leaves skin young-looking and hydrated.
  • Shiseido Body Care, a perfect option for your body care routine at a low price. It regenerates cells, energizes skin, and leaves it firm.
  • Shiseido Ibuki was designed for young skin. It’s suitable for women from 25 to 35 years old. The series has moisturizing and nourishing properties and contains trimethylglycine and PhytoResist, the ingredients that intensively nourish skin. It is also rich in yuzu seeds that regenerate cells.
  • Shiseido Men, a series designed for men. It offers a quick yet effective skincare experience, a perfect option for a male skincare routine.
  • Shiseido Hair, a traditional haircare series. Shiseido shampoos are considered to be one of the best shampoos ever.
  • Tsubaki, a perfect option for damaged hair. It includes shampoos, treatments, masks, and oils at a low price.
  • Makeup by Shiseido. If you buy blush, lipstick, eyeshadows, or mascara from Shiseido, you will never buy anything else from another brand!

Shiseido is a synonym for «quality» and «self-care». If you want to experience a luxury skincare routine, then buy beauty products from Shiseido at a reasonable price at Japanesbeauty with worldwide delivery.