Who should try it in the first place:

Those who take care of their well-being and are looking for a helthy alternative to the white rice.
Those who want to switch to brown rice, but are afraid of cooking difficulties.

Mitsuhashi Bishoku Genmai is the brown rice you will love from the very first spoonful. It has a good stickiness, soft texture, and a pleasant, slightly sweet flavor, making it perfect for traditional Japanese dishes like sushi or onigiri.
Compared to regular white rice, brown rice contains 4 times more vitamin B1, is rich in magnesium, vitamin E, and fiber. It positively affects the digestive system, supports metabolism, and energy levels.
Another feature of this variety is the ease of preparation. Thanks to a unique processing technology, it cooks just like white rice, doesn't require washing, and becomes tender and fluffy when cooked, without the hardness typical of regular brown rice.

Mitsuhashi Bishoku Genmai (Brown Rice)

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