The natural formula is designed for the care of unruly hair. Shampoo straightens and strengthens the curly hair. The shampoo makes combing and styling easier. The regular use can transform your hair, add shine and bounce. The product does not contain synthetic additives, dyes or flavors. Natural jojoba oil moisturizes the hair, makes is soft, smooth and manageable. The shampoo is rich in natural essential oils, contains collagen and plant stem cells extract. It is a powerful nourishing agent.