Shiseido Pure White contains components that have a beneficial effect on the skin:

Vitamin C stimulates the production of collagen, supports the skin's barrier function and stimulates cell regeneration.
Vitamin E treats flaky skin, normalizes pH level, stimulates cell regeneration, has a lifting effect.
Lychee seed extract normalizes pH level, prevents moisture evaporation, stimulates the production of hyaluronic acid, delays the aging process, prevents the formation of mimic wrinkles and tones up the skin.
Coix extract treats inflammation and acne, helps to get rid of papillomas, heals microcracks, has a whitening effect.
Chrysanthemum extract moisturizes and tones up the skin, evens out the complexion, improves blood flow. It prevents premature aging, smoothes out wrinkles and increases skin elasticity.

The Shiseido Pure White protects the skin against UV-rays and harsh external influences, helps to even out the complexion, smooth out wrinkles and increase elasticity.